Now I wish I would have screen grabbed it. (The site was taken down this weekend.) So as I write this, I can't share the site with you... but employing theater of the mind...
It was bad.
My first impression was that the design was channeling the MySpace page of a caffeine-addled teenager.
I counted 18 link paths... The flash took forever to load... It was trying to look "raw," and "modern," all at the same time... I could go on...
I've written this before, and I keep hoping that I'll be proven wrong... but CAP is cursed when it comes to technology. This new recruiting site is just another symptom of an ongoing problem.
Here's (finally) something where I-know-that-of-which-I-speak. In my day job, I'm paid to be the voice of the audience on teams that build web sites for big brands. I develop strategies for building web experiences that deliver results. I spend my time away from the airport living and breathing this stuff. (yes, that means I spend a lot of time at white boards and with PowerPoint, but hey, it's a living.)
Sure, I could bullet point some best practices for lead generation sites. But first, I'll simply point to the best in-breed example of a modern lead gen site...
Whatever your politics are, the single best example is...
I call this out because Barrack's site has similar goals, which are recruiting volunteers and raising money. The experience is laser focused on those goals, and that is what makes it great.
It has a fantastic landing page. The first time you visit the site, the landing page simply want you to input your email address and zip code. You can skip past this if you like, but it's clear that your email and zip code are what is important, and they clear away any and all clutter to capture your contact information so that they can start to engage with you, in the hope that this will lead to to the next steps of donations and volunteering.
Note that at this point, winning your vote is really a secondary goal, right now, the campaign is about money and people, not votes.
If you return to the site, a browser cooking skips past this and you go right to the home page.
Their designers have differentiated between a landing page, and a home page. There are important differences.
Don't ask me if I would vote for the guy. (I'm apolitical) But his campaign has set the gold standard in many ways for effective use of the web.
I hope whatever committee or staffer responsible for these things down at Maxwell follows the example.